The Current Domestic Film "Eggs" Research

In the context of economic and cultural globalization,the process of domestic film marketization and industrialization was accelerated.In recent years,on the basis of absorbing and drawing lessons from more matured business models of foreign films,the content and marketing models of domestic film have been developed.As an exotic product from Hollywood commercial movies,the movie "stinger" emerged in current domestic movies.Depending on flexible and changeable forms,the "stinger" is known and liked by the audiences gradually.Depending on the ability of catching the audiences' attention during watching movie,film makers will set the "stinger" carefully.Depending on advantages of marketing by creating buzz,issuers pay more and more attention to the "stinger".From five aspects,the basic situation,production conditions,visual art features,function analysis,chaos and suggestions,this paper will research the "stinger" of current domestic movies.