Domestic Film Network Promotion Research

With the development of the new media environment,domestic film industry has been changing quietly.The creation of content and the way of promote the platform through the network to seek new methods.More and more filmmakers choose through the network,the new channels which the public generally accepted,to promote the film.Network marketing by domestic films has become the trend of these days.It has theoretical and practical significance.In this paper,based on the relevant theory of communication and sociology,the full text is divided into four parts.In the first part,the network marketing development of domestic films is summarized.The second part analyzes the movie’s main body of network marketing and promotion of network platform.The third part tries to discuss the movie cyclical process of network marketing and the typical pattern.The final part concludes the effect and influence by network marketing.Domestic film promotion explored through the network transmission mode is the point of this article.In the third chapter in this paper,Selected the movie of three most typical in the process of network marketing promotion way,topic promotion,fans promotion and word of mouth promotion,to study the process of the domestic network promotion and patterns.By combined with the current case,summarize four stages of the film in promoting cycle information dissemination,generation,exchange,dissemination and diffusion.