The Construction Of Virtual Identity In Online Art

Since the 1950s,the traditional and stable identity concept has been fragmented already,yet mobile,diversified and more complicated.The emergence of network technique in the 1990s has constructed a huge Internet World,in this world,the identity used is "virtual identity".The different media of creation brought by network technique allow artistic creation to present different characteristics.The establishment of identity presents different structures and methods based on hypertext,game and website,and the present mobile social media.In the hypertext novels,the identities of readers and authors start to be integrated,which also transforms the machine to be a certain creation subject;the embodiment images in games reflect the real world's conscious structure;and the participation of the public in social media is increasingly like a field of performance.The most essential factor of identity in the network is information.This paper mainly discusses the establishment and presentation of virtual identity by case analysis of network art works and summary of development course.