On The Legal Protection Of Goodwill

In today's increasingly competitive market economy, it has increasingly become the foundation for the goodwill of the business. Establish a good reputation and business reputation means that companies with good credit standing and excellent product, can receive social recognition and trust of consumers. In real life, on the one hand and intensive care operators to establish a good reputation; the one hand, unfair competition, defamation of goodwill, goodwill misappropriation, trademark counterfeiting and other acts are common in the market. In this regard, the urgent requirements of producers and operators of goodwill right system has been established and can continue to improve in order to protect the fruits of their labor, to protect their legitimate interests at the legal level. Protection of goodwill, improve the legal system has become a right of goodwill to safeguard and promote the continuous healthy internal demand of the market economic development. This paper begins with the definition of goodwill and goodwill the right to start, according to the status of existing goodwill rights legal system, and performance analysis features found violations of rights violations against goodwill goodwill, goodwill ultimately improve the protection of the legal system to make a point superficial Suggest.