Exploring The Protection Of Intellectual Property Rights By Anti-Unfair Competition Law

In order to protect intellectual property rights under the conditions of market economy, China promulgated a series of intellectual property laws, such as the "Copyright Law", "Trademark Law", "Patent Law". Intellectual property rights play an important role in the market. With the rapid development of Internet information technology, big data and cloud applications brought great challenges to our law. Traditional intellectual property law focuses on the protection of intellectual property rights. They don't have a good ability to adapt. At present, we need t Law for countering unfair competition to complement.This article describes three aspects "law for countering unfair competition" protection of knowledge products. In the first part I analyze the necessity of the Anti-Unfair Competition Law for Intellectual Property Protection. The second part, we analyze the problems existing in the anti-unfair competition law when in the protection of intellectual property rights.In the third part I put forward Suggestions. First, we should expand the "law for countering unfair competition" legal provisions. Discuss legal principles applicable. It is important that how to apply the "Law for Countering Unfair Competition" and the traditional intellectual property law. Finally, analyze how to strengthen the legislative protection:add general terms in the "law for countering unfair competition", and increase the punitive damages clause, the infringer's illegal cost increase, Improve the Anti-Unfair Competition Act Content, and build strong enforcement authorities.