Research On The Innovation Of Government Propaganda Work Mode Based On New Media Platform

With the deepening of economic reform, China's economy has entered a critical period of transformation and upgrading, slowing economic growth makes the contradictions between the various stakeholders in the social highlight, the government's ability to deal with public crises in government advocacy work has become a measure of government ability level of an important criterion. Technological advances such information dissemination from the previous point to point propagation mode into the multipoint mode of transmission at present, especially the Internet, smart phones, the popularity of smart mobile terminals makes people get the message's way more efficient, in era of rapid development of the people of their rights has a more profound understanding of their rights but also has a more profound aspirations, in the era of information explosion of people pressing their right to information, participation and respect for the right to speak, therefore, in the public after the incident, the government's investigation if not timely disclosure of information, people will guess at the advocacy work of the government, rumors on the network will breed, and the formation of public pressure, ranging from the government's image, weight will evolve into a serious public crisis. So, how in the new media platforms, the government in the Chief publicity become an urgent and important challenges currently facing the Government.Taking the Administrative promote its mode of operation under the new media platform for the study, combined with the positive and negative case studies of local governments in the new media platform to promote its mode of government problems and propose solutions for the problem. Article a total of five parts:The first part is the introduction, in the new media platforms research at our government-government propaganda model innovation background and significance of the research questions and present in the current research of the sort. The second part is related to the concept and Theoretical, including new media concepts and features of symbolic interaction theory, two communication theory, theory and convince the image restoration theory. The third part analyzes the status quo under the new media platforms of Government Affairs to promote its mode of operation, "JDB" event "9.3 Parade", "Tianjin Port particularly significant fire and explosion" event and "Gansu Yongchang female students jumped to his fall death" event, both positive and negative aspects of analysis of the current shortcomings of government propaganda operation mode. The fourth part against the government in the new media platform to promote its mode of government problems and shortcomings, various stages occur from the proposed government-government media event to promote its mode of innovative path in the new media platforms. The fifth part of the research findings and outlook. First, the article research process and results were summarized and future research directions in this study were discussed.