Research On The Protection Of Corporate Name Anti-unfair Competition Law

Business name,as a corporate logo,is an important symbol of distinction between enterprises and other enterprises,as the carrier of corporate reputation,generally require businesses to invest more financial resources,related promot-eon,often comes with a large property interests,it is one of the intangible assets of enterprises.Business name right is a comprehensive rights,both personal and property rights of property,but also has some exclusivity.In current practice,the right against the company name is not uncommon.Typically by impersonation exis-ting business name,business name to others already registered trademarks,or fraudulent use of an existing computer network domain name business for pro-motion and other means to implement.The behavior of confusion business na-me will mislead the consumers.Through the legal system to protect our country's name on business trips,find the name of the protection mechanism of enterprise,there are some imp-erfection,mainly in:the existing Anti-Unfair Competition Law has a narrow s-cope of protection of business name,weak penalties,imperfect remedies,lack of clarity in law enforcement agencies,and there are many new unfair compet-ition behaviors between the business name and the trademark right.These hav-e a serious harm to consumers,the problem must be resolved.In order to further strengthen and improve the legal protection system of business name in our country,we should be based on the draft amendment of-the Anti-Unfair Competition Law,and put forward some suggestions for the p-rotection of business name from unfair competition law.From the point of vie-w of Anti-Unfair Competition Law to protect business name.