Research On Marketing Strategy Of Skiing Project Of Taiwei Ski Resort In Hohhot City

Skiing tourism gradually become more and more common winter travel,snow tourism has become many families to admire the view of choice,skiing in the bid to host the 2022 winter Olympic Games success will also travel to another peak.Ski tourism in China mainly concentrated in the northeast region,Heilongjiang Yabuli ski resorts,Yuquan familiar should be international,and Jilin and Liaoning pot of Peking University,set up a file,etc.,of course,Inner Mongolia has developed in recent years many ski resorts,including in this paper,we study the Hohhot too wei ski resort.Based on the ski slopes as the breakthrough point,analyze the ski resort development situation at home and abroad,the scale,etc.,to deepen to the ski resort market and the development of ski trip.Then,this article from the present situation about the ski resort marketing literature search,understanding to ski resort marketing strategy research status at home and abroad,the research in this paper.Then,in the form of questionnaire on the investigation of 270 samples in Huhhot area,select one of the effective sample statistical analysis,research situation of Hohhot Taiwei ski tourism spending by consumers.Finally,according to the results of statistical analysis for Hohhot Taiwei ski resort development puts forward related Suggestions.In this paper,the conclusion is that the national tourist resort prospect is good,there will be more consumers love the sport.At present,the growing market of ski tourism in Inner Mongolia,but still need to increase awareness,Hohhot Taiwei ski resort also face the same problem,based on the research puts forward some proposals on the basis of combining the theory of marketing strategy.