Research On Chengdu Football Market Based On SCP Analysis

With the increase of the country’s investment in football industry,football industry has a broad development prospects.2012 Chinese Football Association for reform,selected Guangzhou,Chengdu,Dalian,Qingdao,Wuhan,these five cities,as the development of China’s football pilot cities.Chengdu as one of the five pilot city of the first,to seize this opportunity to improve Chengdu’s football environment,enhance the level of occupation in football at the same time,to provide better public sports products for the public,improve the quality of life of the people of Chengdu.The current Chengdu urban residents consumption demand,is dominated by subsistence and material consumption to the well-off consumption stage to spirit,service and culture intangible based transition,in this period,the consciousness of health and quality of life consciousness will gradually increase.This is because the income level led to changes in consumer demand and consumption structure,the growth of the natural growth of residents health and quality of life needs with the actual ability to pay,and under the condition of market economy,to meet the demand of health and quality of life of urban residents is mainly realized through this part of the consumer among them,football consumption is a form of consumption to meet the health needs of urban residents,but also to improve the quality of life of urban residents is an important content of.In this paper,by means of literature and investigation,the behavior of the status of the Chengdu occupation football and mass market development status and market structure are analyzed,at the same time in the analysis of the market of football of enterprise performance,summarizes and analyzes the science in these are on.At the same time,according to the different views of the Football Association,the club and the sports company for the actual constructive comments...