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Liaocheng R Sports Club Yiquan Training Market Development Strategy Research

Posted on:2017-05-31Degree:MasterType:Thesis
Country:ChinaCandidate:G WangFull Text:PDF
GTID:2357330518478623Subject:Business Administration
Abstract/Summary:PDF Full Text Request
With the continuous improvement of living standards, a comprehensive fitness national strategy guide, more and more people realize the importance of health and fitness, the options are also increasingly diversified, and the emergence of the phenomenon of Chinese and Western interesting differentiation: on behalf of Western-style fitness is often young people, men love abroad to boxing, Sanda Judo,taekwondo, Muay Thai, and Brazil jujitsu and other martial art, young female is favored by Yu Yuga and Pilates, they are willing to spend lots of money for expensive fitness card among the fitness trend, into large and small fitness clubs, sports clubs and yoga fitness; representatives of Chinese are often in the elderly, they love the traditional the best way to fitness Boxing (standing), eight Jin, Taijiquan (sword), Wuqinxi this exercise very low fees. To free, park and square is a good place for them to exercise.This form of exercise different, different site, behind the huge consumption contrast is in the east to the Chinese martial arts as lost a representative of traditional culture to let the modern young people to recognize the charm of internally and externally to the traditional martial arts, experience to "the unity of heaven and the essence of the traditional culture, we must try to use their cognitive mode and an active mode to promote Chinese martial arts. Boxing as a collection of traditional Chinese martial arts,is a combines the essence of traditional Wushu and modern rehabilitation medicine, set of health and the art of attack and defense function for one of the leisure sports, men,women and children are practicing, and have great economic value and practical value.The western advanced economic management theory and marketing strategy of boxing market development, in China has just started. Especially under the current Internet +background, how to use the power of the network let more people enjoy boxing's charm,and realize that the improvement in physical function after boxing training? So to R sports club, for example, market development of boxing, especially on the network promotion also has important practical significance.Shandong Liaocheng is a national hero, Yue Feiyue Wu King's hometown, he is using the valuable gap created combat gun military life strongest Xingyi boxing, Mr Wang Xiangzhai is also creative boxing from this, it can be said that Liaocheng is the birthplace of Chinese, but now in Liaocheng this piece is known as martial arts as the hometown of martial, and plot strong land, truly understand the number of Xingyi boxing theory system and practice Xingyi essence and achieved good health and combative effect is not much, this is due to the traditional martial arts personal workshop style teaching mode (oral instruction, self closed heart secret) cause, and only buy a few books books and online look up information on their own practice, and can not achieve the objective of a party spirit, strengthening the weak, a departure from the original intention of Mr. Wang Xiangzhai -- that is, Kunimoto, learning boxing martial arts and national life and Work closely with the community is boxing Avenue, "boxing,actually needs a national spirit, academic future, philosophy of life based, the lifeblood of social education and its mission to amendment in the hearts of the people, to express feelings, physical alteration play intuitive ability, enable scholars gods body health,China Liqun, so not only at one end of the art of attack and defense." To study the essence of boxing boxing inheritance through the development of R Club boxing market,in practice, constantly sum up, improve, and improve the teaching methods and characteristics of Yiquan, better play boxing's health and the attack effect, was not in vain the older generation of martial arts home the ardent expectations.This paper by R sports clubs as the research object, under the background of the era of Internet +, from a development in the diagnosis of the existing market as the breakthrough point, to find new health growth, and on the basis of marketing theory and application, give priority to dozen of products after choice means boxing, market development environment and urban residents in liaocheng city to punch exercise habits,exercise, and characteristics of the consumer behavior research in terms of fitness regimen, and do the market analysis of macro and micro, determine the target customer is liaocheng city fitness club in R all kind people who have needs for kung fu health,product positioning is also around the target set by the customer, the first is through a free phone WeChat free training courses for target customers to understand meaning,after different time of awareness, entering the club later when have the need to further enhance the face-to-face courses, and then through the club will arrange different face-to-face courses according to their needs, finally let boxing can become can accompany customer lifetime exercise and way of keeping in good health. Determine the R sports club boxing liaocheng market development strategy, and further determines the R sports club's target market and market positioning, so as to develop Internet +mode of boxing training products, put forward the market development strategy implementation in various safeguards. After previous research and measure, scientific estimates the R sports fitness club boxing training at different stages of profits, to ensure the long-term operation of this project, such as the market development stage, although cheap or even free of charge, but from different manufacturers of the product can be sold during the period of activity in accordance with the agreement, both to help businesses to promote the product (name), and make the club had real benefits, the company factory free sponsorship, donkey-hide gelatin as mineral water in promotion activity sold at the price of two yuan, every sales promotion activity is expected in two thousand bottles, that alone flat single promotion costs, profits in market developing training mainly is the membership card fees, if the club's other projects currently handle card pricing, 20% - 30% of the profit is not a problem, and high-end "meaning monastery" will bring qualitative change for the club, in addition to handle card members income, long-term cooperation between colleges and medical cooperation will bring more profits for the club, in market maturity, clubs should pay attention to return society, will be a profit to do public welfare activities or funding for schools and hospitals to carry out the meaning of in-depth study, achieve economic and social benefits of eclectic.Hope that through the above measures, help R sports club get out in the original industry competition, to become the local kung fu health industry leader. This study try to use Internet thinking strategy innovation, strive to change club product repeat style single mode, perfect the club boxing training theory and application of the system, thus providing a standard easy replication of preserve one's health products, provide Internet+ Chinese kung fu regimen brand with beneficial attempt.
Keywords/Search Tags:Yi Quan(Chinese traditional martial art), Relax Sports Club, Market development, Kung Fu health
PDF Full Text Request
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