Mobile News Client Interactive Communication Research

In the mobile internet era, with the upgrade of bigger cell-phone screens and mobile applications, mobile news clients appeared largely like mushrooms after rain. Nowadays, news media have become more and more popular, but how mobile news clients lead the new media to the forefront is an urgent issue. By researching a series of studies, we found that the interactivity of mobile news clients is the main driving force for its proper development. Interactivity is not unilateral but multilayered, because interactive communication can be manifested not only in communication subjects’ identity and status relationship but also in the human relations between communicators and receivers. The interactive setting can also be reflected from many aspects, from content to form, and from macro to concreteness.Based on the Question-Answer interactive communication of Paper News Client and Zhihu Daily Client, this study is designed to find out the effective means of the interactive communication of mobile news clients. In Chapter One, I will systematically summarize and present the theories of the evaluation processes of the interactive communication; Chapter Two mainly analyzes the paper news clients’ interactive characteristics which include “news content”, “interaction system”, and “profit model”; Chapter Three talks about Zhihu Daily client’s “information content”, “users’ identity”, and “developing limitations”. Interactive communication has changed the shortcomings of the traditional news communication rules, and it also has opened a new age of the news communication rules’ new features which includes “instant”,“dynamic”, and “interactivity”.According to the above study, Chapter Four concludes with the possible means of interactive communication of mobile news clients, including the high quality content to capture users’ intention, close interaction system settings to cater to the users’ using mental model, adhering to user-centered, highlighting user experience and the team who are rich in news professional spirit and moral spirit. All of them are the key preconditions for the successful interactive development of mobile news client.