The Impact Of Internet Communication On The Development Of Peking Opera

Peking Opera is the first of Chinese operas, is honored as the "quintessence", dating back nearly 200 years. Along with the development of the age and the progress of science and technology, Peking Opera’s communication environment has changed,it has taken the express train of the Intenet,entered the Internet times from the printing,broadcasting,radio and televion times.Facing the ordeal of new technology, Peking Opera continually make a response by its own charm,and contracted an alliance with the new media, as a result,the traditional opera has been better inherited and spread. However,the combinition of the Peking Opera and the Internet is both the opportunity and challenge, the network has many adjuncts that much traditional media lack of. So this paper will analiysis the Peking Opera’s transmission mode on the Internet from the course of dissemination to explore the possibility of the Peking Opera’s spread on the Internet platform and development.This paper develops in the full investigation foundation to the three internet platform, analysis the influence of Internet communication on the spread of Peking Opera by their communication mechanism,flow and audience analysis,look for deficiencies, then gives the countermeasures. This paper is divided into four chapters:First chapter is the combination of Peking Opera and the Internet, introduces the development trend of the internet as the communication background and the Peking Opera’s propagation characteristics on the internet; the second chapter is forsome important mode of transmission of Peking Opera on the Internet,it mainly introduces the several important mode of transmission of Peking Opera on the internet, the author selects several representative mode of transmission, respectively is the microblog, post bar and website, explore the effect of their communication mechanism and environment to the Peking Opera’s spread; the third chapter is the audience analysis, mainly make a classification in the light of andience according to their understanding to the Peking Opera and analysis of the different needs of the audience in contact opera on the internet; the fourth chapter is the shortcoming of Peking Opera’s spread on the Internet and the countermeasures, mainly based on the second and third chapter to analysis the shortcoming of Peking Opera’s transmission on the Internet and put forward corresponding countermeasures.