Research On The Transformation Of Digital Publishing In Private Publishing

The development of digital technology has changed the traditional publishing market, also contributed to the emergence of digital publishing which is considered as a new publishing form. With the influence of digital technology, the reader’s habit of reading and consumption has been changed. So many traditional publishing units begin to find a new way to surviving by transforming in order to meet market demand. And it has become an important issue for many traditional publishing units. As an important part of China’s publishing industry, private publishing make efforts to change the shackles of traditional thinking and take their initiative to develop the digital publishing and seek transformation on the basis of their own rescources. For the purpose of private publishing, the transformation can not only help them to comply with the "media convergence" trend, but also support them to rebuild the profit model and extend the publishing brand. Through collecting the transformation practice of private publishing, the transformation model can be summarized as follows:content of the operation model; platform dominant model; technology integretion model; product development model; laterally extending model.In the private publishing industry, Motie book and Century Jinbang book respectively obtain achievements and build a brand in mass publishing and education publishing. Under the impact of digital publishing, they begin to change their mind and actively seek the path of the digital transformation. Their practical experiences can provide some valuable reference for transformation of the peer. These experiences as follows:based on the content to develop the digital publishing; platform as a link joint to connect the production and consumption; innovation as impetus to reshape business model. However, there are also some problems that can not be ignored by us. Due to the particularity of the private publishing and the immature of the digital publishing market, some problems has arisen in product operation, profit, digital copyright, talent and fund, which will influence the digital publishing transformation of private publishing. So, on the basis of analyzing the Motie book and Century Jinbang book, the paper will put forward some feasible and specific suggestions by analyzing problems existed in the process of transformation, thus provide some reference for the private publishing industry.