Research On The Dissemination Of The “Belt And Road” Microblog Of The Provincial Party Newspapers In The Five Northwestern Provinces

With the rise of micro-blog,our country’s spread pattern has profound changes.More and more users to access information from the network,which promote micro-blog and other online media an unprecedented development.Faced with the impact and challenges brought by micro-blog, many traditional media have open micro-blog to seek the integration road between itself and micro-blog.Party newspaper micro-blog is micro-blog’s extends in network environment.Party newspaper micro-blog’s position and functions are different from general media micro-blog.Because of the media environment,northwest party newspaper micro-blog assume more particular responsibilities and functions.Northwest of five provincial party newspaper micro-blog’s open time is different,they have own a certain size fans already,but also have so many problems in Micro-blog operation, style, audience targeting, media popularization,which will directly affect their influence’s promotion.This paper select the five northwest provinces (autonomous regions) party newspaper micro-blog as research subjects,study the Northwest party newspaper "The Belt and Road Initiative" Communication in the context of micro-blog and Analysis content,from the release time, content source, content type, language and presentation style,comment and transmit.Found that five party newspaper micro-blog have problems such as short of guiding force, lack of the right to speak and interactive, content planarizartion.And the lag of economy, educational differences, mixed team, positional deviation of "Silk Road", formalization are factors that lead to issues arising.How to better play the proper role of northwest party newspaper micro-blog, how to get more fans in the fierce competition,how to expand the Northwest party newspaper micro-blog’s network influence in the new communication environment become an urgent need to study.Base on the above analysis,this paper propose that five party newspaper micro-blog should do precise content target,proactive interaction awareness,strengthen the Silk Road guide force, optimize content,and enhance the international influence to obtain power of influence.