Research On The Status Quo Of The WeChat Public Platform In Colleges And Universities

Under the age of rapid development of media technology, micro-channel has been widely used in various fields. In order to better carry out the public information work in universities, major colleges and universities have settled in micro-channel public platform. Open public micro-channel number to College journalism and propaganda work has brought new opportunities, creating a new information exchange platform for university journalism and propaganda work, greatly enhancing the public information timeliness and interactivity. This paper studies the generation Colleges micro-channel public platform, features and development status of functions, from the Universities micro-channel public platform of self-positioning, propagation characteristics and propagation meaning of some aspects were aspects discussed from the communications function, development and dissemination of results of the development Status micro-channel public platform in college now.This article focuses on the development status of the micro-channel public platform in universities from three aspects. First, before the rise and development of micro-channel made a sort, summarize and disseminate self-positioning feature micro-channel public platform Universities, Secondly, an analysis of the status quo spread Colleges WeChat public platform to "Shaanxi Normal" micro-channel public subscription number, for example, Respectively, from the way and push type, push content, and interactive time push on the status of the spread of "Journal of Shaanxi Normal University" micro-channel public subscription numbers were analyzed, Finally Colleges public micro-channel number on development problems and propose solutions Solutions.