"Hua Shang Bao" Official WeChat Public Account Editing Business Analysis

The WeChat public platform,which was born in media convergence time, has many functions and varied information bearing model, largely satisfies users’needs of get information whenever and wherever possible. So, its development momentum is very rapid, and the spread of information is extremely powerful. In order to get rid of the current predicament and get a better development, all the traditional media want to seize the initiative, regarding join the WeChat public platform as an important channel to develop new markets and build brand influence. From opened in November 2012 to today, by the constant practice, development and exploration,the Hua Shang Daily’s media influence has rapidly increased, and the degree of concern of its content also continued to increase.In the early part of writing this paper, by means of the method of isometric sampling, I chose a calendar year’s 91 valid samples date from January 1,2015 to December 31,2015. In order to make detailed research about editing business of Hua Shang Daily official WeChat public account which in these sampling dates, in the specific research, I made WeChat public account and network-news edition closely linked, and used literature analysis method, content analysis method and quantitative analysis method. First of all, through the analysis of the number of information push, the types of information push, the way of information push, the source of information, the time and frequency of information push of Hua Shang Daily official WeChat public account, discussed the editor’s overall control of the information release in the macro-level. Secondly, from the macro level, including the visual flow of page, the component elements of page and the plate settings of information push interface, discussed the editor’s multi-angle design of Hua Shang Daily official WeChat public account layout space. Finally, at the micro level, I started from the point of view of editor’s modification, processing, integration to the specific information content, and made detailed analysis of title, manuscript text content, pictures and language performance of Hua Shang Daily official WeChat public account information.Through the analysis of the above three levels, I concluded the characteristics of HuaShang Daily official WeChat public account shows in the editing business,and pointed out the problems that the editors have in information release, layout design and the processing of the specific content and other business aspects.In view of the existing problems, the author tries to put forward some corresponding improvement suggestions, in the hope of editor can recognize the actual working conditions, improve the shortage, so as to continuously enhance the influence of Hua Shang Daily official WeChat public account.