The Media Representation Of The Female Elite Image In "Global People"

This is a powerful era of mass media discourse power. Our life has been deeply involved in the message of media.newspapers, magazines, television, Internet and mobile phones are everywhere, we can browse mobile news app, get the latest news about the NPC and CPPCC sessions;we can watch TV show, the subjects of life make us thoughtful; we can read magazines, knowing a star’s the story behind his struggled......The world seems to be at your fingertips. If you want to know, the media always in the first time to provide fresh news around the world to you.This is an era dominated by male discourse power. Chinese women have been liberated for many years, and we are delighted to see that many women are out of the traditional constraints of society and the family, Enter the workplace, to achieve economic independence and personality independence,at the same time, Women’s elite groups have attracted the attention of the media and the public. We should not neglect some problems, such as:media information showing the female image of the elite that they aren’t in reality true portrayal of, strong, independent women are the "strong woman", shiny and beautiful women become the "vase", learned of the female doctor into "the third kind of person". We can’t help but ask:what kind of female image is portrayed as the mass media of public opinion? What factors lead to the existence of female occupation and media personality stereotype? Whether this phenomenon will affect the public perception of reality for elite female image? The social culture is how to construct the gender temperament and the influence of mass media? These problems, this paper also intends to solve the problem.As China’s first with a global vision of the character journals, as the people’s daily magazine, The Publication of the "global people", enriching the types of newspaper media in a certain extent, widening the field of party newspaper reports, the attention to positioning in the high-end market and powerful brand influence makes it stand out in similar people magazines. Today, The "global people" already had taken 10 year, it has nearly 350 thousand copies of the annual circulation, reporting the industry’s elite at home and abroad, Readers group is stable and have strong consumption ability. Therefore, the comprehensive"global people"all aspects of the characteristics, the author will choose it as the research object, From the perspective of feminism, to explore the image of women elite of the "global people".This paper is divided into five parts. The first chapter focuses on the summary of research at home and abroad on media and gender research, interpretation of monographs and papers has important significance to select; the second chapter, the main theoretical definition of feminism and female elite image concepts; the third chapter is the quantitative analysis; by constructing the research category, data collection, analysis the data, interpretation of data, from the 14 categories of "global people" reports focus on what aspects of female elites; the fourth chapter is the analysis of the text, the third chapter based on the data, a comprehensive analysis of the text, to explore the "global people" presents a kind of female image; the fifth chapter is the analysis of the causes, from the mass communication chain, macro economic and social culture for the construction of three aspects of in-depth analysis of gender temperament, to answer the third chapter and the fourth chapter of the problem.General secretary Xi Jinping in the party’s propaganda work conference pointed out:all aspects of the news media work, all aspects should adhere to the correct direction of public opinion." The speech of General Secretary Xi Jinping for indicates the direction of the development of mass media, and as people magazine, more play to the role of the organ of public opinion, adhere to the correct direction of public opinion, presents the real and objective of the female image of the elite.