A Study On The Use Of Uygur Residents In The Chenguang Garden Community In Tianshan District, Urumqi

In the 21st century, the world has entered the era of information explosion, our lives are surrounded by all kinds of media phone, TV, radio, newspapers, computers every day, these media are passed out of a variety of information flooded and permeate our lives, in the invisible influences our values, thinking, judgment and behavior, even reconstruct our ideology. Development of human society so far, the media has never been so dominate all aspects of social life, affecting people’s judgment about people’s viewing. It is like an invisible giant hand, always fiddled with people’s nerves, controls all social behavior, including mental, media has become an integral part of social life on the substance. Thus everyone is faced with the ability to develop their own screening of the various types of information and judgment, to learn to interpret the text independently, discriminating, learn real help on their own part. So that it can in the big wave of social information, and continue to enhance and improve themselves, the simultaneous development of the times.Through the study of China has about media usage to sort out the current study found that China’s relevant media usage more, involving a very broad subject, including adolescents, the elderly, women, college students and other groups classified and fruitful research. Most of these studies focus on the research positioned on media literacy, and most important research quantitative analysis, the lack of qualitative study, and for research in this area is only a handful of Uighur.In this paper, the overall understanding of the situation in Urumqi Tianshan District Community Gardens dawn Uighur residents of media use through questionnaires and research methods in-depth interviews, according to the recording and analysis of survey data on the interviews found Uighur audience in the media selection, media use and media awareness and other aspects exhibit a certain universality, such as the lack of choice and awareness of the various types of media messages Discrimination, mass-media messages passive acceptance, participation is not high on the media, the social function of the media public opinion shallow understanding, in the dissemination of information also showed indifferent mood, the initiative is not high. Contact with the media in the form of a single motivation, contents of a single exposure, the lack of depth of the use of media and the like. But there are also at odds with its audience, overall, the situation is the use of media and audience gender, age, occupation, education and income levels and other factors closely related.I hope that through the media groups to use in-depth understanding of the situation of the small perspective, to see through the large population in the development of society in this context, the relationship with the media in order to explore the media overview of the development in the Xinjiang region, Uighur master media Contact family residents, selection and interest preferences, using the channel, as well as the choice of media, criticism and the ability to use, in order to enrich the study of minority media use empirical data, and provide reference for related fields.