Content Analysis Of The Gay Report Of Fenghuang.com

Homosexual groups have long been walking in the edge of the m ainstream society,their presence has been like a gray posture,an d in recent years,m ore and m ore reports about homosexual figure has been seen on the media,they are surf aced,into the public vision.All the tim e,their acceptance in the m ainstream society and self-identity are very low,which is d irectly related to how the mainstream society treats them.Because of all sorts of backgrounds,the im age of homosexual group in the public vision has been unable to escape the controversial shadow of AIDS,ethical burdens,and so on,so it is necessary to study media reports about hom osexuals group.Meanwhile,the construction of the m edia image of homosexual group has been paid extremely low attention to by media practitioners for a long time,just because homosexual group is a disadvantaged group,the public has less direct contact with them,understanding level is lower,media report have m ore critical influence on the public awareness of them,while the current m ainstream media reports about homosexual group still have som e problems.In this paper,writer tries to figure out what aspects did these problem appears,to explore deeper reasons behind these problems in the report of iFeng.com,which is a authorita tive media,and thus prom ote the m edia to improve reporting methods,to make a more fair report.This article analyzes the gay theme reports of Phoenix net(iFeng.com)from year 2007 to 2016,an d examines how hom osexuality has been reproduced in this decad e,what changes have occurred in the 10 years,and ex plores the effects of these Results and the reasons behind all of these changes.The report Phoenix net done this ten years,make more public know this group,Making the voice a m edia should have m ade.The resu lts of this study show that Phoenix net(iFeng.com)reports on the hom osexual groups basically follow the principle of objective and impartiality,but there are still negative reports of he avy weight,the im age of the existence of stigma tendency,too prom inent reports of entertainm ent and explosive and deliberately exaggerated Negative images and reports that ignored the f act of issues.There is a gender unbalance in the reproduction of homosexual groups,it is easy to m islead the public audience.