Research On Brand Communication Strategy Of Domestic Popular Network Community

This article focuses on the brand communication strategy of the popular Internet community in China,and discusses the successful cases of brand communication through the consideration of the brand communication theory and the development of the domestic network community.I believe that the process of the domestic popular network community in the brand communication focused on the implementation of the positioning,element identification and brand promotion strategy,and I analysis its implementation of the effectiveness thoroughly.At the same time,I reflect on the various problems of domestic popular network community in the brand communication process,and pointed the value of the domestic network community highlights the differences,shaping high-quality image,attention to public awareness,enhance their brand value.