Evaluation And Application Of Publishing Media Companies Based On EVA

After China Securities Regulatory Commission restarted IPO process in November 2015,a large number of publishing and media companies will be listed in the near period of time.The factors that affect the development of the media enterprises become more and more,the research on the enterprise valuation problem also appears more and more important.In this paper,the EVA publishing media enterprise valuation and application as the topic of research.This paper explain the uses of EVA valuation in publishing and media enterprises.First of all,the paper gives a brief introduction of the relevant paper of the EVA valuation and the publishing and media enterprises.Secondly,the paper choose three method of valuation to introduce and compare.Third,this paper expounds the necessity of EVA valuation method in publishing media enterprises.After a short introduction and analysis of the status and the history the publishing and media enterprise are facing,the author choose the Fenghuang Media and the People Net as examples in the part of case study and calculates and analyses the EVA of the People Net and the Fenghuang Media from 2013 to 2015 and compare the evaluation results of these two methods.Finally,the paper puts forward EVA valuation method is beneficial to the development potential of the enterprise and is conducive to the corporate financing decisions.In this paper,compared with other valuation method,we found that the EVA valuation method can more truly reflect the value of the publishing and media enterprises.