Research On The Influence Evaluation Of Weibo Opinion Leaders Based On FAHP

Since the advent of the WEB2.0 era,the media has become the main media of information transmission,in the media,micro blog is becoming the main platform to promote social development,to guide public opinion,and to provide discourse space.The appearance of micro-blog opinion leaders becomes the emerging power of public opinion,and makes an indispensable part in the construction of public opinion by using its unique social status,extensive social influence,benign operation mode.Micro-blog opinion leaders play an important role in the public opinion,the evolution of the network communication,online word-of-mouth communication process,they can influence the formation and value judgment of public opinion,and even the micro-blog network of public opinion,so as to become network promoters and guides of network public opinion.Therefore,it is of great significance to study the influence of micro-blog opinion leaders.This paper makes a comparative analysis of the influence of opinion leaders,from the perspective of quantitative and qualitative,which bases on the theory of social capital and the two level communication.It takes 10 micro-blog opinion leaders as samples,through FAHP,according to the size,direction,time,content,effect of 5 level indicators and micro-blog total number,the number of fans,the theme of the sensitivity of the 16 level two indexes.