Personalized Research On Webcasts

With the development of Internet technology and the popularization of smartphones,online live programs are gaining ever more attention,making it the fastest growing business within the Internet industry.This thesis will adopt relevant communications theories as a theoretical framework,and will combine it with research materials.This thesis proposes to describe the status quo of the online live programming market from various angles,such as business modes,market scales,platforms of competition,and investments of capitals.This thesis also attempts to offer analysis of the problems at hand from perspectives of the recipients’ psychology,modes of realization,live programming platforms and governmental regulations,as well as to provide solutions to these existing problems.