| Over the past decade,with the development of digital reading in China,with the ancient and "reading" accompanied by no longer only scholarly ink,the old black and white into a code and traffic.China’s digital reading market can be traced back to 2008,Amazon introduced kindle reader,digital reading for our readers is no longer unfamiliar.According to the survey data of the 13th national national reading,China’s national digital reading contact rate was 64.0%in 2015,and the digital reading rate was significantly higher than that of paper reading.Digital reading has become an indispensable part of our national reading life.Based on the theory of innovation diffusion,this paper collects the data of the calendar year,and composes the "S"-shaped diffusion curve adopted by our digital readers through the Bass model.It can be summed up by the curve.The adoption rate of digital users is most critical in 2004-2008,Since then,interpersonal communication began to have a significant impact,innovation in the system within their own spread;China’s digital reader readers rate in 2009-2015 showed a steady and rapid growth trend,after 2016 growth slowdown,after 2026 will move In saturation.According to China’s digital reading diffusion curve analysis of China’s digital readers are in the early stage from the early public to the late stage of the transition,that is,early adopters and late adopters of the stage.This paper first determines the current situation of digital readers in China,and forecasts its development trend.Found that China’s digital reader readers are currently in the early period from the early public to the late transition of the critical period.Through the analysis of the user structure and user behavior of the early public,the potential users who need to carry out digital reading and promotion at the present stage are the users of the elderly and the rural residents,including the "new generation of migrant workers".And put forward the promotion of the proposed path. |
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