Research On Improving The Public Opinion Guidance Of Government Microblog In Emergency Events

In recent years,with the development of the Internet,the number of netizens in our country has been greatly increased.The public’s participation in public affairs has been getting higher and higher.In the event of an emergency,the public expresses their views through various online platforms,especially in Weibo On the Internet,the influence of speech is getting bigger and bigger.The public comment on Weibo made the public opinion rapidly ferment even with a lot of rumors.Without proper guidance,these public opinions can easily cause panic and anxiety among the public and affect social stability.However,in the event of an emergency,there are still many problems in the performance of the guidance of the microblogging of government affairs in our country.This article analyzes the specific performance of government micro-blog in response to emergencies through the method of combining theory and case,summarizes the problems that government microblogger faces when it responds to the guidance of public opinion in emergencies,and puts forward corresponding countermeasures to solve these problems,enhance the guiding force of micro-blog government in the event of public opinion.