Marketing And Communication Strategy Of Talented Fine Brands In The Chinese Wine Industry

The aim of this thesis is to investigate into the present and future communication strategy that Talented Fine Brands should adopt to be effective in the Chinese Wine Industry.Based on the analysis of the existing industry and consumer behavior,the author aims to develop a strategy for the Company to increase the brand exposure and brand awareness in one of the most competitive industries in the food and beverage sector of one of the most fast-growing economies of the world.Apart from a solid theoretical background of on the market analysis of the foreign and domestic competitors and consumer buying behavior,a comprehensive analysis of the existing strategy is conducted.The conclusion that will be drawn could be used as a representative example of the struggle of many small medium enterprises to gain a certain success in the Wine industry and reach the highest number of possible customers.