Hainan Branch Of Bank Of China's Study On The Transformation Of New Profit Mode Based On The Network

With the globalization of economy, development of network communication technology, the competition with domestic and foreign bank and the rapid growth of personal wealth in China, transformation of new profit mode based on the network has become a inevitable choice. In this paper, with the Bank of China Hainan branch network transformation as the research object, According to the development status of domestic and foreign commercial banks, Using theoretical analysis and empirical analysis of SWOT, literature research and field research methods, Proposed the network transformation must be around the company financial business transformation, professional service like "Butler", mechanism and team building, channel optimization and integration, Process optimization and integration of the work of a study in transition, proposing the solutions By combining with the relevant theories, learning the key points of Hainan Branch of Bank of China transformation.This paper studies the following conclusions:Network transformation is not only the hardware transformation, but also The transition channel optimization, process integration, personnel post allocation, product service promotion software aspect. Enhance the bank outlets benefit is the ultimate goal of network transformation.