Internet Banking's Impact On Traditional Commercial Banks And Its Countermeasures

In recent years, in order to "balance treasure" as the representative of the rapid rise of Internet banking in the country, which relies on a variety of Internet tools for innovative financial products and services, the traditional way to get a breakthrough in financial transactions, allowing customers in the process of financing, trading, business finance, etc., may have a more diverse selection. High-tech Internet use in the financial sector, improve the degree of user interaction with financial institutions, highlighting the impact of the user experience on financial innovation, speed and size of its booming caused widespread concern in the community.The emergence of Internet banking, the traditional pattern of the formation of a huge financial challenge, the major banking institutions have also accelerated the brunt of innovative financial products and services, the Internet, trying to expand their business footprint in maintaining the traditional advantages basis. Fully aware of the major commercial banks in their own advantages, it is also a demand change. The specific effects, what does? What practical measures should be taken to deal with the commercial banks it? These are the focus of this study. In this paper, the meaning and characteristics of Internet banking is the theoretical basis, analyzes the impact of the commercial banks, and then put forward some suggestions for the future development of the commercial banks. I hope that through this study, we can draw specific measures of commercial banks in the financial context of the Internet that can be taken. Thus for the future development of the commercial banks have a positive effect.