Evaluation Of Customer Relationship Management Capabilities Of Natural Gas Sales Companies

With the gradual increase of the proportion of natural gas in China’s primary energy, natural gas sales market has diversified development trend. The development of the natural gas sales market needs to be in the upper reaches, middle reaches and lower reaches harmonious development. Because of their characteristics of natural gas, sales of its direct impact on the downstream market functioning natural gas industry chain. If the natural gas can’t be timely downstream gas sales and gas companies, the natural gas industry chain will have problems. Therefore, cultivating natural gas downstream consumer market promptly sold off natural gas is the key to the development of the gas industry. The Competition in downstream gas area is mainly the compare between each Gas distribution companies. Because natural gas is a homogeneous product, competition in the natural gas sales companies can’t find the differences from the natural gas itself. Meanwhile, as the service industry, Gas distribution companies, the main task is to serve natural gas to customers, the purpose is to enable the state to achieve customer satisfaction. Thus, the competitive between each Gas distribution companies, will start on the gas customers In this context, customer relationship management theory applied to natural gas sales in the industry, thereby to increase natural gas sales business customer relationship management capabilities, in order to help enterprises to obtain natural gas sales and gas customer resources, seize market natural gas consumption, enhance the core competitiveness of enterprises promote the development of natural gas sales industry.Based on the natural gas sales market research and Gas distribution companies problems analyzed and found that China’s natural gas sales market competition gradually intensified. The completion with each Gas distribution companies is the main gas customers around the resources to expand, competition for such gas sales market, the competition to build the structural model of the natural gas sales market. Then, through a questionnaire survey and interviews with experts in research methods to establish evaluation index system gas sales enterprise customer relationship management capabilities, and build an evaluation model gas sales customer relationship management capabilities using fuzzy comprehensive evaluation method. And then use the TF company data to the application of the model to analysis the ability of TF CRM ability, pointed out the problems and give the improved Suggest.