The Research Of “A” Life Insurance Company For Strategy In Economic Contraction Times

This thesis mainly elaborates the strategy of life-insurance company in the economic contraction times. The different economic environment for the development of life-insurance industry is bound to bring a great impact. Deflation and low entity economy makes the market environment for lifeinsurance industry more obvious influence. How to guarantee the lifeinsurance companies for healthy and stable development in this period,and what kind of strategy to cope with the market changes and other issues have become an important research subject. Based on the “A” life insurance company strategy as an example, through to the comprehensive analysis of economic business cycle and company strategy, this thesis mainly discuss how to choose the proper strategy for life-insurance company in the economic contraction times.