Research On The Influence Of Third Party Network Payment On Commercial Banks

Due to the development of network technology, the rate of intelligent terminal gradually increases the third party network payment for which the Internet as the carrier has grown rapidly. The third party network payment is convenient and low cost, so it's a threat to commercial banks which is inconvenient and high cost. In this paper, I adopt a combination of quantitative and qualitative methods to analyze the influence of commercial bank's asset operation, liabilities and off-balance-sheet business. Also with the sensitivity analysis test method which in a different degree of third party network payment service substitution effect, commercial banks' business changes.The payment and sales channel function are the characteristics of the third party network payment which reduce the income of the commercial banks ‘card business, payment and settlement agency. The third party network payment services for small and medium-sized customers, namely, the long tail market. The commercial banks' group is the high-end customers. Because of the different groups of customers, the influence is small. The third party network payment transactions, customer funds, variety financial products affected the diversification of commercial bank deposits, when the bank is short of money will lend in the interbank market. It will increase the bank's cost.Overall, although the third-party online payment transactions accounted for 4.14% of commercial banks, but the growth speed is at a strong pace. When the intermediate business substitution rate reached extreme 80%, the corresponding income will drop 46.9%, when the replacement of business liabilities rate of 60% and high cost debt interest rate was 12%, interest income will be negative. This paper puts forward suggestions from three aspects: the perfection of the network channels of commercial banks, the cooperation of the third party network payment and the risk which commercial banks control.