Research On Experience Optimization Of Mobile E-commerce Platform Of M Group

Mobile e-commerce is a product of the mobile information service and e-commerce integration. With the popularity of 3 g and the introduction of 4 g networks, people's consumption concept and business transformation, the traditional concept of all mobile electronic commerce has become a kind of new business model, is closely related to people's life, its development prosp ect, and have a profound impact on our country's economy. This paper first analysis the status of the domestic mainstream mobile e-commerce platform, and then operate in M group, mobile e-commerce platform as the research object, the user experience problems found is serious, urgent to M platform, in order to enhance the user satisfaction.This paper applies traffic analysis method, character analysis, respectively from the quantitative and qualitative analysis of two dimensions of M group, mobile e-commerce platform of user experience research, construct the evaluation method and model of user experience. Analysis found that the platform on the front page, browsing, functional coverage, page element, the experience of infrastructure is serious problem. Com prehensive the above analysis, this paper starting from the factors of user experience, combined with M platform user experience of the brand, availability, functionality and content of evaluation perspective, the user experience specific improvement measu res are put forward. After the application of these measures, the paper found that the results of evaluation of before and after the user experience improve M platform user experience ascension is more obvious.The first chapter is the introduction, this paper paper background and research purpose and meaning. The second chapter of mobile e-commerce platform user experience were summarized. The third chapter through the questionnaire and availability analysis has sorted out the current state of the current M platform body experience and the problems are briefly analyzed. The fourth chapter, chapter 5 respectively using the flow analysis method, character analysis methods to analyze the problem of the experience of the M platform and gives the specific promotion strategy. Chapter 6 M platform user experience ascension strategy are summarized and the effect evaluation, the final conclusion of this thesis are summarized.