Research On The Evaluation And Promotion Strategy Of The Profitability Of The Electrical Products Of MS Company

The manufacturing industry plays an important role in the global economy. In recent years, the low-cost strategy of China manufacturing enterprise meets many challenges: Rising costs; longer and more complex supply chains; increasingly sophisticated consumers; increasingly demanding quality requirements; more and more environmental and social responsibility. The profit growth of small manufacturing enterprises encounter many obstacles. However, the academic circles pay close attention to the research on the profitability of small manufacturing enterprises is still relatively scarce. This research takes the small electric motor manufacturing enterprise MS company as the research object, first of all, using the literature research method, according to the time order of the domestic and foreign enterprise profit ability analysis theory and method of the research literature, the research results of enterprise profitability have a comparative system of cognition. Clear the selection principle and method of the evaluation index of profitability, and point out the argument and limitation of the enterprise profitability analysis. Subsequently, on the basis of understanding of electrical products company operating conditions, combined with the current profit growth conditions, the profitability of the company's products is evaluated from three aspects, the profit level, the stability of profitability and the persistence of profitability, then research the company's current development situation and the main problems faced. Statistics MS motor products in a certain period of sales and profit changes, analysis of the existence of links, analysis of the trend of changes in income and the allocation of resources needed to generate revenue. Analysis on the change trend of MS in different periods of profitability in order to find out the profitability of the company for the future trend of judgments. Subsequently, analysis of the company's strategy, unique competitive advantage and competitive advantage, analysis of the impact of price competitiveness, cost competitiveness and brand competitiveness on profitability. Analysis of the impact of barriers to imitation, the ability of competitors and industry dynamic mechanism on product competitiveness and profitability, from the perspective of value creation, the factors influencing the profitability of the company are reviewed, From the micro level, establish a qualitative model of product profitability to enhance the constraints of the qualitative model, and further expand the perspective of corporate profitability research. Finally, to provide ideas for the company to develop a profit growth strategy: make profit maximizing decisions based on the statistics of the market demand and the actual sales, price strategy and cost control, innovation management, play a competitive advantage, continuous learning and improvement, the implementation of benchmarking, to overcome the inertia of the organization. Through the above research, the basic conclusion of this paper is that: MS motor product profitability significantly weakened, the average profit level is lower than the same industry, earnings stability and earnings persistence is poor. The main reason for the weakening of its profitability is the company's product competitiveness and value creation ability. The company must make a breakthrough in product promotion, innovation management, supply chain management, cost control and so on. This research mainly obtains the following results: one is the choice and design of scientific and effective, in line with the characteristics of small manufacturing enterprises profitability evaluation system, to carry on the appraisal to the MS electrical products company profitability; second, from the perspective of market competition and internal management, summed up the influencing factors of the MS company electric machine product profitability; the third is to MS companies enhance profitability of motor products put forward to have the practical significance of the countermeasures and want to provide a reference for the similar to the MS company of small manufacturing enterprises.