Research On The M&A Performance Of Mengniu And Ashley Based On Industrial Evolution

M&As refers to Mergers and acquisitions between different companies or enterprises,which plays a vital role in modern strategic development and investment.Domestic dairy industry walk in the scale-development stage,during which,dairy companies are subjected to fierce competition.Living with more demands,companies will accomplish expansion by M&As.Whether M&As are really helpful to the expansion and synergy? We will get insight into the characteristics and the M&As motives of the industrial evolution stage.In the perspective of industrial evolution,we introduce the case of M&A of Mengniu and Ashley in order to analyze the M&A performance in dairy industry according to the M&As motives.Based on former research,we give out our suggestion on improving performance of Mengniu after M&A and measures of improving performance of dairy industry M&As.In the first chapter we introduce the background,the method or approach and the meaning of the work and give out a domestic and foreign literature summary.In the second chapter,we introduce the basic theories of the case study.Then in the third chapter,we mainly reviews the developing process of the domestic dairy industry,summarize the current situation and carry out the industrial stage-identification,which provides the basis for the following motive analysis and performance analysis.In the fourth chapter,we analyze the motive of this M&A in the perspective of industrial evolution.In the fifth chapter,we design related performance index according to the motives of M&A and analyze the M&A achievements,performance and total performance.Finally,in the sixth chapter,we draw a conclusion and put forward some useful suggestions.