Research On Profit Model Of Internet Financial Product At Company MY

Internet financial is a new financial business modal,it means to pay relying on internet tools,such as financing e-bank\cloud computing\social networking and search engines and so on,to achieve financing\payments\investment and information intermediary services.It is an emerging field combination with the traditional financial industry and the spirit of the internet.In a broad sense,since the first on-line internet banking happened in 1999,through constant development and innovation,now form the coexistence of various financial products of internet financial structure.Since Alibaba's product “Yu EBao” formally launched in June 2013,a great impact has happened in the traditional financial field,led by major banks.Since then,a variety of “baby” products and “mortgage loan” products have sprung up in the market.In such a large environment,as a new joiner,how should company MY do to determine the profit model of its products in order to attract and retain users? And where is the advantage of the company's products? What's the difference compared to other equivalents companies.Thesis uses case study method and choose company MY as object to describe the type of today's internet financial mainstream product and profit model,the development process of company MY too.Thesis use SWOT analysis tool to analyze the factors when company MY confirm its products' profit model.Learning from other company's products and profit model design,work out company MY's own products and profit model.The paper believes that MY's internet financial product profit model contains three elements: user group(the funding side)\ creditors(the assets side)and risk control.The user group is the basis of profit,the creditor is the source of profit and the risk control is the guarantee of profit.Company MY focus on those user group which have idle fund and have the financial needs to keep their capital gain,those group cover almost all sectors of society and local populations,so collect those idle funds forming the cornerstone of MY's internet financial product profit model.The company has a professional team to assess and select high-yielding and high-quality debt from creditors,their auditing include creditors' qualifications\business model\credit rating policy\repayment ability and so on.At the same time,through a third party managed funds\risk securities\property insurance and creditors' liability guarantee,we make sure that user group's fund is maximum safety and our product is a high-yield and low-risk internet financial product.