| Traditional banks are facing serious impact in their profit abilities due to the pressures of financial disintermediation and the marketization of interest rate in the wake of the adjustment of industrial structure and deep economic restructure in China.The “golden age” of high growth and performance has been gone forever.Internet finance,by the leading of economic development of public entrepreneurship and innovation,is rapidly and fiercely subverting the structure of the traditional finance industry.Some traditional banks launched “direct banks” as a strategic weapon to meet challenges and structural transformations by adjusting strategies and referring to some successful experience of developed countries.These banks pinned their hopes on direct banks to expand customers,increase service values,extend products and grow profits.Though direct banks has been offsetting traditional banks' deficiencies in online channel competitions,in the three-year development in China,there are variety of limitations and deficiencies because of its immature product development.This paper based on the development and evolution of direct banks all around the globe and compared and analyzed the differences of business patterns,open processes and flows of credit among traditional banks,internet banks and direct banks.The aims are as follows: finding the fact that the current Chinese direct bank products are just the electronic and online edition of the offline business of traditional banks and the republication of the current internet banks;finding the fact that there are not clear plans and complete function divisions in both the front-end direct bank products and the back-end direct bank service systems;illustrating the problems of product contents,business processes and risk managements and controls of direct bank products due to the above deficiencies;providing a reasonable suggestion of dealing with the above problems;and wishing to help Chinese direct banks to develop in the future. |
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