Research On The Development Strategy Of Traditional Commercial Banks In The Context Of Internet Banking

With the rapid development of Internet Finance,Financial services such as third-party payment,E-commerce platform,on-line wealth management,P2 P financing have affect our lives,Internet Finance has challenged on traditional commercial bank assets,liabilities,and intermediary business.Facing these issue,how commercial banks do should take measures to actively respond to the development of transformation,is a topic worth deep consideration.This paper describes the characteristics of Internet Finance,functions and development model first,and then analyzes the impact of Internet Finance on the traditional business of commercial banks and put forward the corresponding countermeasures.Finally,combined with the specific case of LW Bank,the impact of Internet Finance on LW Bank,and the strategy for the bank how to development.This paper mentions the LW Bank can make reasonable use of the Internet Finance,means to continuously expand and improve the banking business,such as perfecting the construction of electronic channels,innovative customer experience,expand marketing channels,through the establishment of the Internet banking platform to build electricity supplier ecosystem,strengthen the credit business transformation,to establish a team of professionals,deep mining customers and improving the level of risk control to open Internet type of environment,the use of big data technology transformation through the team.I hope that through this study,the LW Bank to recognize the financial impact of the Internet on business,and at the same time,LW Bank Based on some positive coping strategies in the era of Internet banking,and reference value in the banking business innovation.