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Research On Factors Affecting The Success Rate Of Crowdfunding Project

Posted on:2017-11-11Degree:MasterType:Thesis
Country:ChinaCandidate:L XueFull Text:PDF
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Since the US subprime mortgage crisis in 2008,the global economy has been affected,and is caught into a long-term process of decline.Especially for the real economy hit by the economic crisis,there has been no sign of improvement.At the same time,with the fourth technological revolution sweeping the globe,the rapid rise of the Internet and its related fields make the already scarred modest economic turnaround.This new technological revolution not only enables people to live in close contact with the Internet,indivisibly,but also spread to all aspects of economic life.A variety of innovative enterprises flourished,and the financing methods for corporates start to change from the traditional manner.Crowdfunding has gradually developed in this context.Crowdfunding originated in the United States,and has a rapid development in the United States and China,but it also continued to expose a lot of problems during the process of development.Its rapid development momentum and problems ignited gradually ferment and attracted wide attention.This article focuses on reward-based crowdfunding and equity-based crowdfunding.Firstly it summarizes the achievements of research carried out in crowdfunding,and then analyzes the development status in United States and China.At last,the influencing factors of success rate for reward-based crowdfunding and equity-based crowdfunding are elaborated via sorting,comparison and analysis of industry data.Through the analysis of the influencing factors of success rate for reward-based crowdfunding and equity-based crowdfunding,it is found that the success rates for two categories of crowdfunding are associated with some specific factors.If the effective factors for success rate can be more perfect,the success rate of crowdfunding projects can enhance and the development of crowdfunding platforms will be more smoothly.In the direction of development,crowdfunding platform should also take an objective look at its own strengths and weaknesses.Crowdfunding platform should not simply pursuit the number of projects and expanse the industry,which should consider their own advantages,and focus on improving the success rate of the project,so as to make its position stable in the long-term competition,and gradually establish a good ecological investment environment.In addition,the article also makes a prospect for the future development of the crowdfunding industry.The development results of cloud computing and Internet technologies can be used in the development of crowdfunding industry,which will make projects selection of crowdfunding platform,platform management and after crowdfunding management raise to a higher level.Crowdfunding platform should continue to explore new business models in development,in order to facilitate long-term development.Different from large integrated crowdfunding platforms,small crowdfunding platforms should focus on mining sub-sector,and focus on the development of vertical category platform.
Keywords/Search Tags:Internet, financing method, equity-based crowdfunding, reward-based crowdfunding, influencing factors
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