A Company Omnichannel Marketing Research

A research paper is by enterprise-wide channel marketing strategy,stage of traditional medicine retail enterprises to develop full-channel marketing problems and obstacles encountered the solution proposed countermeasures.The first chapter is about the background and inevitable development trend of the whole channel marketing.Into the ‘twelve five' years,engaged in retail pharmacy stores the number is growing,increasing business chain drugstore chain pharmacies rapid growth,independent pharmacies and small pharmacies monomer every day survival hard,dramatically reducing the number.This means that China's pharmaceutical distribution industry has entered the upgrading and transformation of innovation stage.Raising the level of China's economy,and drug consumption behavior,the people for the drug has entered the "consumer upgrade" stage.With the upgrade of information technology,China and the world erupted in a mobile network as the core of a multi-channel revolution,this society has entered a full-channel marketing era,the traditional retail model is being challenged.With the Internet thinking to guide management,the whole channel marketing,the future of pharmaceutical retail new way out and the inevitable trend of development.I Based on the full-channel marketing management theory,from A company marketing strategy,analyzes the status quo of China's traditional medicine retail enterprises to develop full-channel marketing,difficulties and trends,combined with the actual pharmaceutical retail full-channel marketing research and analysis and development strategy.The second chapter is about the theory and the definition and implementation of all-channel marketing methods.No rules no radius,soldiers want its profits;it must first clear its meaning.To master the theoretical knowledge,in order to better identify the direction in practical operation.The definition of full-channel marketing is the person or organization in order to achieve the interests of stakeholders,customer satisfaction on a shopping,entertainment and social needs of an integrated experience,take as many online and offline retail channel type combination and integration(cross channel)marketing practices.Full implementation of channel marketing is essential in the strategy,but how companies use depends on the company's own situation and the conclusions after marketing research.In the marketing,it is very important that the unique experience of the operation of the product or service,so as to grasp the precise target customers.In Chapter ?,A-company is described as an example,on the status of its implementation of the whole channel marketing strategies and the problems found after help identify future A business development ideas and direction.A-company channel marketing to members of the center,through the store,B2 C,APP,O2 O and other channels,from the information,logistics,payment and other aspects,all-round to meet consumer demand,in order to provide comprehensive,professional,convenient service platform with respect to earnings,A company will be more of these as a kind of customer service experience to enhance profit.Through SWOT analysis,we found the development of the whole enterprise A marketing channels and opportunities for the disadvantaged,although the development of the road is full of challenges,but we have reason to believe that she will move on to victory.The fourth chapter is based on the A enterprise in the implementation of the full channel marketing strategy and the obstacles encountered,to study the traditional medicine retail enterprises in the development of the whole channel marketing strategy.That should return to the true nature of retail customer centered,with specialization as the core,offline and online methods go hand in hand.The whole channel marketing strategy of A-company should be the direction of efforts in the future.The fifth chapter is the conclusion,which indicates that the traditional medicine retail enterprises should be confident in the future.The ultimate goal in the Internet era is to the customer relationship management as the core,to provide differentiated services to enhance consumer confidence,brand positioning,strengthen the core competitiveness of enterprises,and ultimately achieve full channel marketing and the ultimate consumer experience.