JKD P2P Network Lending Platform Business Development Strategy Research

P2P network lending platform is the era of big data with the popularization of the Internet developed a new type of financial product. CPC Central Committee made "Thirteen Five-Year Plan" in reference to the modern financial system, supply-side reform, providing further support for inclusive finance small and micro-finance formula organizational growth, and mentioned the need to regulate the development of Internet banking deal demand new environment, in line with the development of innovative financial services. As an effective complement to the existing financial system, inclusive finance has an important role in promoting the P2P network lending platform is in support of this environment and policies have been under rapid development. The world's first network lending platform is launched in the UK in 2005 Zopa, China's first network is a lending company launched in 2006, since then the P2P network lending mushroomed worldwide continue to emerge, the scope has expanded. And the strength of two large financial companies have also joined the P2P network lending platform to test the waters among layout.This paper from the macro environment and industry environment, and with specific business cases, relevant theories of management of the company to carry out JKD P2P network lending operations for analysis and discussion. First, the strategic management theory and analysis tools as well as P2P network lending platform has research and development models were introduced; and after applying the relevant strategic management analysis tool in our analysis of the impact of the current P2P network lending platform for the development of the macro environment and industry environment, combined with JKD internal conditions, analyzed and summarized JKD company to carry out P2P network lending interior has strengths and weaknesses, the external environment opportunities facing the threat; and based on the analysis JKD company P2P lending network development strategy selection and formulation. Finally, the corresponding safeguards from the institutional, organizational and human resources three recommendations to ensure the proposed strategy can be successfully implemented.Based on the research process, according to the actual situation, combined with the learning process the knowledge, theory and practice, the company aims to provide practical for the JKD P2P network lending platform services, workable development strategy that better guide business development.