Reseach On The Selection And Evaluation Of B2C Cross Border E-commerce Logistics Model

Since 2010,China’s traditional import and export trade growth rate showed a downward trend.At the same time,cross-border e-commerce of China has begun to develop so rapidly.However,cross-border logistics can not match the development of cross-border e-commerce.The lag of cross-border logistics has become one of the main factors that restrict the development of cross-border e-commerce.Therefore,this paper takes B2 C cross-border e-commerce logistics model as research object.Firstly it analyzes the current situation of the development of e-commerce and cross-border logistics.Give a detailed analysis of the current B2 C cross-border business enterprise logistics model,it points out their advantages and disadvantages,and analyzes the factors of influencing the choice of cross-border electricity supplier logistics transport.Then,it evaluates the choice of cross-border business enterprise logistics model by using matrix analysis method,comparative analysis and fuzzy comprehensive evaluation method.It uses fuzzy comprehensive evaluation method to decide which cross-border logistics model is the most suitable for A Enterprise.Then from the perspective of the overall market,it argues that the optimal logistics choice for cross-border business enterprise of the small and medium-size is to cooperate with others to establish cooperation overseas warehouse.For the problem of cost allocation in cooperating establishing the overseas warehouses by small and medium-sized cross-border e-commerce enterprise,it uses the Shapley value method,minimum core method and GQP method to calculate the outcome.The research shows that: the logistics cost and customer service level are the most important factors that affect the choice of cross-border e-commerce logistics mode.For the large-scale cross-border e-commerce enterprise,the optical choice is the development of overseas warehouses.While for the small and medium sized enterprise which is so difficult in establishing the overseas warehouses,it is good to cooperate with others to establish the warehouses to achieve cost sharing and revenue sharing.