Research On Marketing Strategy Of Mobile Payment Service In Inner Mongolia

Mobile payment is a new type of payment method,which is a combination of mobile network and financial system,and uses a mobile communication network as a tool and means to achieve mobile phone payment,to provide users with commodity trading,payment,bank account management and other financial services.This paper introduces the definition of mobile payment,the composition of the elements and the value chain,and describes the mobile payment services in detail And through the study of the development process of foreign mobile payment as well as the status and prospects of the domestic mobile payment,the paper puts forward the opportunities and challenges faced by Inner Mongolia mobile payment marketing,to explore the mobile payment marketing strategy for Inner Mongolia Mobile。The main content of this paper is how to develop and marketing in Inner Mongolia mobile phone payment.The article contrasts the development status and marketing strategy of domestic and foreign operators,analysis the development environment and marketing strategy of Inner Mongolia mobile payment as well。Using management SWOT analysis method,the paper identifies the resource advantages and defects,the opportunities and challenges faced by Inner Mongolia mobile,puts forward the mobile payment marketing strategy which is suitable for the development of Inner Mongolia mobile.As a communications operator,Inner Mongolia mobile communications company occupies an important position in the entire mobile payment industry chain.Through the integration of mobile payment industry resources and according to the local economic and user characteristics,it carried out a unified strategy to win and created a development road suitable for their own mobile payment,so as to promote the overall value of the industry as a whole.