The Study Of Strategies For The Development Of Personal Financial Business Of Guilin Bank Liuzhou Branch

With the rapid development of economic construction,the contribution of personal financial services to the business income of commercial banks is more and more high.Compared with the traditional capital market business,the characteristics of personal financial business have more stable income,greater flexibility.At present,commercial banks pay more and more attention to the importance of personal financial business in the income and profit,to develop personal financial business has become the focus of the development of commercial banks.The research on the development of personal financial business of Guilin bank Liuzhou branch of the strategy and the implementation plan,not only can guide the development of personal financial business in the future of the Guilin Bank branch in Liuzhou,can also provide reference for other commercial banks in the retail business practice has far-reaching practical significance.Finally,the conclusions of this study are:the strategy of Guilin bank Liuzhou branch personal financial business development and work measures is necessary and feasible;through the implementation of this formulation of the measures,the Liuzhou branch of the Bank of Guilin to build a better products,services and the two specific groups of connecting businesses and customers,to meet the basic needs of bilateral group on a timely manner to give two groups of suitable financial assets,cleverly profit from,so as to realize the strategic goal of "win-win";based on the Guilin Bank of existing business platform,deep into the Liuzhou branch to create e-commerce platform,in order to promote the long-term development of Liuzhou branch personal financial business.