Financial Analysis And Evaluation Of OA Group’s Acquisition Of CD Hotel

As Chinese economic rapid development,has produced a large number of competitive companies and enterprise groups,they adopted means of merger and acquisition enterprise to development strategies.Some companies use mergers and acquisitions in order to enter new areas,achieve diversification strategy;some enterprises use mergers and acquisitions in order to achieve economies of scale,enhance their competitiveness,grab market.Mergers and acquisitions despite have opportunities and hidden risks.From the actual situation of Chinese enterprises M&A,less successful enterprise,enterprise more failure.Excessively many enterprise M&A strategic purpose,and ignore the effect of financial to the enterprise mergers and acquisitions,we should pay more attention to the role of finance in corporate mergers and acquisitions.At the point of view of the finance,M&A CD in OA group hotel as a case,first of all,this paper analyzes the financial condition of CD hotel,hotel value assessment on CD.Secondly,according to the actual situation of OA group research for OA group’s M&A payment method,finally analyzes the benefit of the merger.OA group to buy the CD hotel’s main purpose is to obtain merger synergies,into the north China market,expand the scale of enterprises,establish a nationwide budget hotel chains.This paper briefly introduces the basic situation of OA group and CD hotel.Secondly to the financial statements of the CD hotel as the research object,using comparative analysis,ratio analysis and factor analysis,this paper analyzes the financial condition of CD hotel.Using the discount cash flow method to evaluate the acquisition value of the CD hotel,determine the final purchase price.Combined with the actual situation of OA group,the cash payment and stock payment and mergers and acquisitions in the comprehensive securities payment,the advantages and disadvantages of the final choice is suitable for the payment of OA group,Finally,the paper analyses the acquisition to OA group CD hotel economic effect and financial effect,by predicting merger of some financial data to evaluate the expected effect of mergers and acquisitions.This paper hope through the merger of the organic combination of several main aspects of financial decision-making,to help enterprises to truly handle has played an important part in M&A process,seek effective financial decision analysis method,better achieve the strategic goal of the enterprise,the future for the enterprise merger and acquisition of reference and theoretical guidance for the financial decisions,also for our country enterprise merger and acquisition of standardization and rational operation to provide ideas and references.