Research On Rural Microfinance Company P2P Operating Mode And Risk Control

Ever since the occurrence of small loan company in 2008,it has been growing to be a significant link in the financial system.The rural small loan companies in Jiangsu grow rapidly under the guidance and standardization of the provincial government,ranking the first in the capital scale and loan balance throughout the country.In recent years,the internet finance gradually becomes the hot topic.With the occurrence and popularity of a series of innovative business,including the third party payment,P2P net loan,public financing,financial search engine,etc.people gradually gain a deeper understanding,accept the innovative concept and are glad to take in more profits brought by it.Jiangsu rural small loan companies take the lead to set foot in the internet financial field with P2P net loan as the breakthrough point,create the internet financial ecosphere by cooperating with the banks,as well as the fund supplier and demander under the guidance of government,and constructs advanced risk control system.In this paper,the development status of Jiangsu small loan company is analyzed,and with Jiangsu Gkkxd.com P2P net loan platform as the example,the operation mode of the platform is analyzed,the business flows are decomposed,the business rules are interpreted,the operation mechanisms,such as the organization admission,business management,risk prevention,etc.are analyzed,and the relation among the platform,government,small loan company,investor,borrower,etc.in this operation mechanism,as well as their status and functions in the internet financial ecosphere are studied profoundly based on the rural financial system theory and internet economics.On the other hand,by interpreting the operating statistics data of the platform and observing the practical operation effect,the launch of business and variation trend of Gkkxd.com is studied from various aspects,including the loan quality,organization nature,organization scale,organization rating,regional distribution,amount,investment orientation,etc.Meanwhile,the marketing mode of actively connecting to direct-selling banks is investigated and analyzed,and the orientation of rural small loan company in the internet financial activities,as well as the way of effective expansion of business are studied.The risk factors of the launch of Gkkxd.com business are fully analyzed from the perspective of internet finance,and the five-stage risk control system created by Gkkxd.com platform is studied with emphasis,including the "high entry conditions","strict control of business leverage","small loan company undertakes the principal and interest security for debt obligation","major shareholders of small loan companies undertake the related liability to guarantee",and "preparation of risk provision mechanism".Meanwhile,the account fund security is guaranteed through the bank trust fund settlement.Afterwards,the big data cloud service platform behind the Gkkxd.com is revealed,the construction bass,data range and cloud service mode of the big data platform is analyzed,which fully affirms the powerful support of the operation of Gkkxd.com platform risk prevention and control system.The effectiveness of the implementation of the risk control system is evaluated positively by combining the monitoring of risk control system operation data.Meanwhile,issues and risks for the past two years will be pointed out and potential risks will be analyzed.Aiming at the existed issues and potential risks combined with the foreign P2P experience and P2P implementation status of other provinces,this paper will put forward some strategies to promote risk system of Gkkxd.com P2P platform.Finally,combined with the research on operation mechanism analysis and risk control system of Gkkxd.com platform,four conclusions are summarized by this paper.Furthermore,relative policies of "clarifying supervising subject,issuing supervision details,establishing local guild as early as possible,perfecting risk prevention,introducing guuarantee mechanism and constructing comprehensive credit reporting system as early as possible" are proposed for government decision department as reference.