IBEER Company Business Plan

Innovation is an important source to sustain continuous progress of human society.The initiative of entrepreneurship is to use various resources effectively to create new values and achieve business opportunities.Peter F.Drucker(1909.11.19 to 2005.11.11)said: “Innovation is a specific tool to embody the character of entrepreneurship,to create new ability of resources,to be an activity in creation of wealth.Actually,innovation itself creates resources” [1].To look into the current needs of the human society,water is the necessity for human's survival.But with the evolution of society,the beverage,beside maintains human's life,also develops various features and contents.It even represents a personal taste,image and becomes a representative of human spiritual civilization.People does not drink to quench their thirst only,even via drinking to feel the identity and spiritual ascension.A business plan is a combination of market analysis,business strategic analysis,marketing analysis,organization structure,human resources,financial capital and risk management knowledge into actual operation.According to the current researchs,in different stages of entrepreneurship,depending on different facing up to the problem,to propose an amendment and a targeted plan is necessary and more valuable.In this thesis,the development of a business plan and the establishment of an innovative marketing strategy model are based on the theoretical foundation.In market analysis,beer should be the oldest human alcoholic beverage.So far,it becomes two major production ways of large scale brewery and small scale brewery.The small scale brewery,in recent years,is a kind of craft beer started and developed by the emergence of small brewery factory(Microbrewery)and slef-brewing beer bar(Brewing Pub).Such small production of high-quality beer is more and more getting consumer's attention.Consumers' drinking habits have been changed,more focus on quality but not quantity only.But in these two kinds of production methodologies and industrial models,the demands of individual and home craft beer are still not fulfilled.It becomes the motivation of this thesis.The foundation of this company is to become a technology independent innovative company;to focus on independent research and development;to manufacture and sell family and individual craft beer brewing equipment by using of precise control technology;to provide the total solution for the consumers including user teaching,selection of raw materials,brewing process control,process monitoring and tracking,and beer preservation.It is a new and high technology enterprise in the beer brewing market.It is also the first company to provide solution by combining the Cloud technology with personal mobile equipement to implement the personalized beer brewing technology into family and individual's life.According to the market analysis,business strategy,organization structure,company five-year plan,and products development plan of an innovative enterprise are established.The ways of an innovative craft beer brewing enterprise to combine strengths of different industries,to apply innovation for market penetration,to make differentials in products and create new demands in markets,are discussed by considering risks in the market might be encountered due to innovation,and crisis of early consumer transformation.The company's innovative marketing strategy model is established.The use of innovative marketing stragegy to create marketing and business models;to carry out a new user experience;to provide consumers with a new customer identified experience by innovative products,values or services;to create new consumer identitication,consumer adhesion;to result in a new consumer market is discussed.The application of innovative marketing strategy in entering market assessment is conducted,at the same time,an execution plan is constituted.Technology must be applied to improve the environment and living experience of human beings.By using innovation,science and technology are changing the world.In the economic system with continually progressing science and technology,innovation becomes the only motivation to develop sustainable economic growth.We expect ourselves to have the opportunity to play a role in the economic system;to become one of the independent innovative enterprises;to contribute in modern people's pursuit of life in a personalized way.