Research On The Optimization Of Logistics Distribution Of Jingdong Mall

Along with entering a comprehensive upgrade and "Internet plus" development of the national economy,the scale of the development of China's rapidly expanding electricity supplier logistics,In order to maintain a sustained competitive advantage in the new stage of social production and people's life,the logistics needs to optimize its logistics system.Firstly,by analyzing the core competence theory,transaction cost theory and the theory of supply chain management,and analysis of the same industry logistics mode,the business enterprise in the choice of logistics mode depends on the scale of the enterprise's own strength and internal environment,in different stages of development of the electricity supplier enterprises should also be adjusted according to the external environment.Jingdong mall as a representative of the B2C electricity industry enterprises,At present,there are more than and 200 large warehouses in the logistics system of the Jingdong.More than 6000 distribution stations and points,has become China's largest electricity provider in the field of self built logistics system.Jingdong's own B2C retail industry,Facing with rising consumer income,the demand of Online shopping continues to increase,Opportunities in the promotion of the maturity of the logistics industry,But also facing the challenges of high logistics costs,low distribution efficiency,enhance the consumer experience and so on.Firstly,the paper analyzes the effect of logistics distribution mode of Jingdong mall,Then,it analyzes the present situation of warehousing,distribution,transp ortation and staffing of Jingdong logistics,it points out the shortcomings of the logistics of the Jingdong in these aspects,At last,combined with the development trend of current logistics and learn from the experience of other business enterprise logistics construction,This paper puts forward some countermeasures and suggestions to improve the logistics distribution mode of the Jingdong from the aspects of improving the level of warehouse management,improving the logistics and distribution facilities,optimizing the logistics and transportation strategy,and optimizing the allocation of logistics personnel.