Internet Thinking On The Original Brand Communication Of Research On Innovation Mode

With the continuous progress of today's technology and technology,the Internet era is also moving forward,the Internet has become the necessary infrastructure for brand communication.With the innovation of business model,Internet thinking gradually generated and widely concerned with the application,the market environment is also due to the impact of Internet thinking and subversive changes occurred.For the original brand,its transmission has also been affected by the impact of Internet thinking to change,this study is the Internet thinking on the original brand communication innovation model.This paper mainly introduces the Internet thinking and the original brand communication status.The second part mainly introduces the original brand under the influence of Internet thinking.The second part mainly introduces the original brand The third is to present and elaborate four innovative models of the original brand communication under the internet thinking.The third part introduces the four kinds of innovative modes of the original brand communication in the Internet,Respectively,"users and users on the thinking mode","gradual iterative thinking mode","platform effective use of thinking mode" and "artisan spirit and the ultimate mode of thinking." The fourth part of the new type of Internet thinking model will be more accurate focus on the brand communication to penetrate the various aspects of the process of communication,more clear in the application of the value of practice;the fourth part of the "three squirrels" brand in the Internet thinking spread Business case,to explore the "three squirrels" how to use the brand communication in the use of the four new thinking model to complete the effective brand communication.And the original brand "she said flower brown sugar" for the practice case attempt,the value of four new thinking model to practice.Through the existing success stories and practical projects to try to support the Internet thinking under the original brand communication innovation model of practical application effect.