Research On Social Media Marketing Strategy Of TPN Company

As the internet age is coming,our human being's lift style has been changed by the digital impact.Meanwhile,the development of network brings the global economic development into the information economy age.With the network socialized growth and the development and formation of internet+,the socialization function of the internet becomes the important concerns among the people;this latest network media---socialized media gradually becomes the main carrier to help people to gain,create and transmit the information.Since more and more enterprises realize that socialized media becoming a new challenge,also realize its' rapid development and concerns in promotion formation,marketing model and technology,they are trying to find new revolution and countermeasures on the enterprise's strategy or marketing,and thus it's further forming a kind of new business model and marketing trend.This thesis has basis theory on socialized media marking,in-depth analysis its connotation and characteristics.It makes the marketing strategy of socialized media in TPN clothing company as the main research object,further analysis of its traditional marking model and resent socialized media's marking model to find out the problems.It put forward the possible and available success experiences through the analysis of three typical successful cases and comparison.And finally,it finds out the influence factors of marketing strategy choice of socialized media in TPN clothing company by means of its overall goals of socialized media marketing analysis and SWOT analysis method.On this basis,it further helps the enterprises to choose the practical and feasible social media marketing platform and contents,and provides suggestion and advisement on the implementation of the corporate social media marketing strategy as well to further provide new thought of socialized media marketing development in the future.