Strategic Studies Of Agricultural Products Processing Industry In Nanzhang County

As one of the pillar industry of national economy,the agricultural products processing industry in China is in the midst of the transformation and upgrading,innovation and development of the new stage.It is faced with many problems and challenges,but also contains the unlimited potential and opportunity.For a period of time in the future,on the premise of guaranteeing the increase of quantity in the supply of agricultural products,more attention should be paid to optimizing industrial structure and improving product quality to promote sound and rapid development,which is of great significance.First of all,the development of agricultural products processing industry is directly related to the increase of farmers' income and the improvement of people's lives,thus huge potential is contained in this industry.Second,the development of agricultural products processing industry is a leading important measure in promoting the quality and efficiency of agriculture.Furthermore,agricultural products processing industry is considered as a bridge in realizing the organic combination of agriculture and industry.Finally,the development of agricultural products processing industry is the inevitable choice to improve the rural ecological environment and promote of rural prosperity and stability.Based on the research of agricultural products processing industry in Nanzhang county,this article aims to analyze the factors affecting the development of agricultural products processing industry in Nanzhang county,to find the direction and countermeasures for the further development of agricultural product processing industry in the new situation,to provide the theoretical basis of policy making for city and county governments at all levels and relevant departments in Nanzhang and within the scope of Hubei Province,also to provide some beneficial thought for the development of Chinese agricultural product processing industry.With systematically combing related theories and articles at home and abroad and the field research of present situation and characteristics of agricultural products processing industry in Nanzhang county and the application of the SWOT analysis method,this article clearly states the existing strengths,weaknesses,the opportunities and challenges of the agricultural products processing industry in Nanzhang county.The main advantages lie in its enough agricultural raw materials,broad market growth space,sufficient labor resources,rich innovation platform resources and "Chinese Organic Valley" project construction.The problems mainly include low industrial development level,lack of billion-level leading enterprises;weakness in technology innovation,slow development of refined processing industry,insufficient policy support,imperfect industrial supporting environment,low awareness of featured products,and deficiency in brand construction.Its opportunities are stable development of national economy,more and more importance attached by the government,and the continual development of opening and trading conditions in the Han River ecological economic zone.The main challenges are the increasingly fierce market competition,the intensified financial crisis,high requirements in quality and safety,and tighter environmental resource constraints,etc.Finally,this article clarifies the development direction of the agricultural products processing industry of Nanzhang county under the new situation,puts forward the implementation countermeasures for the orderly development of the agricultural products processing industry.The countermeasures include optimizing the industrial structure,improving the quality of innovation ability,strengthening brand construction,realizing reasonable layout of industry,developing leading enterprises and improving service system.